Analytics
Retention, acquisition, and revenue health
Cohort Retention% of users retained each month
| Cohort | Users | M0 | M1 | M2 | M3 | M4 | M5 |
|---|---|---|---|---|---|---|---|
| Jul 2024 | 312 | 100% | 82% | 71% | 64% | 58% | 54% |
| Aug 2024 | 287 | 100% | 79% | 68% | 61% | 56% | — |
| Sep 2024 | 341 | 100% | 84% | 73% | 66% | — | — |
| Oct 2024 | 298 | 100% | 81% | 69% | — | — | — |
| Nov 2024 | 356 | 100% | 85% | — | — | — | — |
| Dec 2024 | 299 | 100% | — | — | — | — | — |
High (>70%)Medium (50-70%)Low (<50%)
Acquisition Funnel
Website Visitors
48,200
Signups
3,856-92%
Activated Trial
1,928-50%
Trial Completed
867-55%
Paid Customers
472-46%
Visitor → Paid conversion0.98%
Churn Reasons
Price too high23 · 28%
Missing features19 · 23%
Switched competitor14 · 17%
No longer needed12 · 15%
Poor support experience8 · 10%
Other / unknown6 · 7%
82
Total churned (6mo)
-$4,230
Revenue lost
Net Revenue Retention
114%+6% vs 6mo ago
NRRExpansion
Churn Rate Trend
Trending down -0.6% over 6 months
Customer Lifetime Value
Median LTV: $1,420Top 10% contribute 38% of revenue